Every plan an event, special service or program and not get the engagement you anticipated? Most churches mean well but do too much – at least in way of their messaging Your church and every church is tasked with the biggest and greatest message ever told. There are many ways to parse, plan and execute this message but it  often leads to an information overload


Simply put the role of a communications person is help organize the messaging your church is trying to deliver. Image every initiative, event, service is a frequency on a radio. Instead of your church needing to remember different station frequencies, having a communications person and strategy helps you keep everything on one frequency in tune with your core values.


The facts are that this generation has been marketed to since birth and they understand that they have options. They exercise their power to “change the channel” until they see, hear or connect with what they want – creating shorter attention spans that goldfish.


It’s been almost 20 years of the internet being mainstream. The calling card of this generation, and how we all view, connect and experience the world today. Every industry is dealing with this constantly changing. We see Netflix, Uber, Air BnB, iTunes,  simply overturning former comfort markets. Even banking has found themselves subject to adapting to the new reality of digital commerce. One thing is clear, the rate transformation is the exponentially increasing, leaving everyone adapts or be irrelevant. The church is notoriously late to the scene and now with the scene changing so fast, we are experiencing a disruption of our own not in a good way.   Whether it a paid or volunteer position, you need to a Job Description for your Communication Director or Coordinator. Here’s one for free to get you started.  
Download a FREE Job Description